'We will not introduce top up fee's and will legislate to prevent them'


“You can, and no doubt once this discussion has finished, will talk to me all you want about climate change and try ignite a rumble of unease in my stomach. If gorging me on facts about the imminent droughts, tornado’s, melting icecap’s, earthquakes, food shortages and the drying up of the gulf stream gives you a morbid twang of satisfaction then go ahead. If you want you can call me a ‘stoic ignorant refusnik’ when I upturn my palms and ask ‘and?’ in response. (indeed I believe I just saw Janet scribble those very words onto her notepad a minute ago) Because we haven’t ‘scarred the earth’ and we don’t need to ‘protect’ our ‘frail’ and ‘vulnerable’ ecosystem, things are going to pan out naturally. Trust man’s hubris to think that laying our asphalt coat on the earth and encrusting it with houses and cars, that embroidering its surface with coal factories and skyscrapers, allowing pesticides to seep into its babbling brooks and endangering its many species through centuries of hunting has inflicted any permanent damage on it. Just because we’ve killed, cremated and scattered god’s ashes doesn’t mean that nature hasn’t taken up that biblical force.
It’s not this feeble, sensitive edifice, requiring the patient adoration of an eco-conscious 5 foot creature who sees itself as the harbinger of mankind’s restoration to remain intact. Do you honestly think that it needs to do more than shrug to entirely eradicate us? That’ll it’ll even need to yawn to reduce any trace of man’s short dominion to ash, dust and the odd bone? No, the earths not bruised and weakened by our actions but simply napping, tolerating us whilst its alchemy of lava sits at its core awaiting an eruption of primal intensity. Do we truly believe that the homosapien with his posable thumb prised on the nuclear button has a greater right to occupancy than that of the Velociraptor? Well of course we do, and that’s why the extinction of the most majestic breed of creatures to knowingly have inhabited ‘our’ earth is labelled ‘pre’ history. It’s why the palaeontologist is not the same revered intellectual titan as the military historian. I don’t see how devoting endless pages of scrupulous documentation on mans folly is going to profit anyone, so why is prehistoric life marketed predominately as an interesting distraction for children, whilst knowledge of Stalingrad is a..”
he interrupted himself to stop and take a lengthy swig from the glass of water in front of him, swishing the fluid around his cheeks so they inflated like balloons. The attention of the room was what you’d call rapt, with the silence punctured only by a muted sneeze of the man propped up on the wall at the back and then the odd torrent of coughs that bubbled in succession as though acquiring an unstoppable momentum with each phlegm-soaked emission. The conference hall was packed right to the two exits at the back, with the room arranged in a kind of gradient of importance- journalists and advocates towards the front tailing further back to cynics and further back still to those ambivalent to Dr. Werther’s opinions but attracted by the large turnout.
Was just watching a talk by Sheena Iyengar form the TED conference regarding ‘the art of choosing’ http://www.ted.com/talks/sheena_iyengar_on_the_art_of_choosing.html and was not giving It my full attention until she said that:
‘When offered to those not accustomed to it choice does not entail a liberation but a suffocation by meaningless minutia', which essentially gave voice to something I’ve been feeling for a long time. An example of the above statement is the experiences of those in eastern Europe who have undergone the transition from living in a communist state wherein product choice was confined to an affirmation or negation of the state brand of soap, chewing gum, beer etc (to which in east Germany many interestingly still retain their loyalty) to now, under democracy, being subject to an overwhelming deluge of seemingly identical possible brands, from which to operate an autonomous choice.
For those of us who have grown up as a part of this late capitalist paradigm we have been able to develop an acute ability to sift through the various possible manifestations of chewing gum or ‘soft drink’ with such fluency that forming brand allegiances and counterbalancing the market choices available becomes an almost instinctive activity that can be a source of pride. It is then however that we will find, when we believe ourselves to have carved a secure niche of brand preferences and loyalties out of the swarm of those commodities and products we could have chosen, and when we begin to derive a vivid impression of our own ‘consumer identity’ as it where, that we are most susceptible to undergoing a crisis of confidence.
The dissemination of the Anglo-American ideal of choice and the implications it has in forcing its citizens to compile a portfolio of freely chosen deals, contracts, brand’s and assorted paraphernalia can make those subjected to this tyranny of possibilities faint-headed. I increasingly feel absorbed by Sartre’s phantasmagorical ‘nausea’, on heading into town, as I start to feel winded by modernity’s unceasing reliance on my personal jurisdiction. To use a common example, any visit to a corporate, or indeed any other, coffee shop now consists of the customer being asked to dictate a carefully scrutinised prescription of how one would like one’s caffeine hit assembled. Surely I am not alone in feeling that this compliance and egalitarianism on the behalf of the coffee makers is enormously tedious? For imagine now how refreshing it would be to remove all the requests and democracy from the transaction and put your faith in the barista to process and comply with the words ‘can I have a coffee please’- what I would give to be dictated my order at a restaurant! On a trip into town I began to feel sweat trickle down my brow, and my consciousness teeming with neurosis as I calculate the price margins that delineate the different brands. A single trip into town will see the consumer sent hurtling from the void towards an onslaught of possible choices, negations and affirmations from which they are required by the late capitalist machine to perform countless exertions of what is actually quite high-level cognitive scrutiny. Only because from an increasingly young age we are initiated into this bizarre ritual, distinguishing our preferred cartoon enterprise, favoured manufactor of sweets etc, does it seem to us to be a natural one. However as Iyengar wittily points out in the video, choice is not an organic phenomenon which is a mainstay every culture, and hence the west is wrong to treat those cultures, such as her example regarding the green tea in japan, which do not bestow upon the consumer a vast array of options, as being aberrations that run counter to the notions of democracy and liberty.
The truth is that I believe many of the people who would triumphantly champion our ability in Britain to freely vote on who governs us as one of the most admirable facets of our culture would still, like me, relish a little bit of autocracy when buying a coffee. Because when absolute liberty infects the marketplace you begin to feel trapped and not freed. Supermarkets, far from being bastions of self-governance are its anathema; countless research having told us that when the range of options provided exceeds 10 we become lazy and disengage from the decision we are making. Multiply this disengagement by one trolley load and it becomes apparent that a reduction in the multiplicity of choice (in reality just homogenous variations on a theme) offered by the market would not leave the modern consumer disempowered and obedient, but would re-empower them by allowing them to redirect their cognitive energies away from shopping.
Dissection of a Saturday night.
The residue of nights passed clings to everything here, a testament to punters liberally dousing every surface they pass with a variety of spirits, sugars and saliva like deranged catholic priests. I’m now acutely aware of this as I reach out to grip a table for balance whilst trying to weave in and amongst the horde of sweating, lurching drunks, emphatically bellowing innocuous lyrics in their friends faces. I glance at my palm in horror and with considerable effort succeed in wrenching it from its glucose web, a squelch audible as it is peeled away. Having completed this act of escapology I turn to face my true purpose for having stepped out from behind the relative safety of the bar.
Stopping to find my bearings I’m struck by the myopia of the club where a gaze is diverted by a hesitant glimmer of familiarity in the face over there, a distinct note to RSVP in a cute girls face or the unwitting intrusion of a passing elbow to the nave of my back. Then it’s the glance that in your daze your unaware to have held and the pulsing exposure of the strobe light etching phantom forms around you; it’s a scene from which sobriety reels and staggers to escape clutching its head like Chatterton. Its just then as I feel the rapid advance of blood from my feet to my head that I glimpse what I’d been sent to identify, over there, just behind the couple dispassionately gyrating against each other like two sticks being rubbed together by a boy scout hoping to prompt a spark. So I route cautiously through the crowd, side-on sneaking through the narrowest of human corridors, ducking beneath biceps tensed for photographs and intermittently issuing a barely audible ‘sorry’. Then with a final swivel past a middle-aged woman arcing her head around a seemingly oblivious partners neck and I’m by the crime scene, a freshly trampled carpet of glass.
Crouched down sweeping up the detritus I feel as though I’m a courtyard in a cloister of high heels and trainers. I’m reluctant to leave this clearing within the brooding forest of legs, hemmed in by the refractions of the lit mirrors that line the walls. Feet trace the floor and swing inches from my head whilst I sweep shattered beer glass from beneath them and I entertain the thought that months of feigning invisibility have paid off and I am now as translucent as the shards I’m collecting. For after all the role of the employee at the lowest rung of a business is to maintain a contrite efficiency and a perennial apology for their consumption of space and time. I see it in the shade of confusion and hostility that enters the delirious expressions I encounter on my way back to the bar. It’s the most transient of sensations for the drunk when inhibitions sneak back into their mind, and their own humility is reflected to them in the furrows of my brow. Once this peculiar apparition has dissolved from view however they can continue to exile any reservations and resume dancing.
As the clock hands meet and the proximity to other bodies lessens a greater flamboyancy enters the moves of those on the dance floor; what little etiquette was in place is all but savaged as grown men entertain guitar hero fantasies, lunging to the floor optimistically before despondently calling on their mates to haul them off the beer drenched floor. Blokes who habitually trust the authority of the Suns sages jut their starch-collared necks forward in time to American Idiot, and bark orders for ‘every body to enjoy the propaganda’ Women wield imaginary microphones aloft, eyes clenched, pirouetting their unoccupied hand in the air and yelling something resembling ‘if you want it/ you should’ve put a ring on it’, the final word stressed in a spirit of empowered solidarity.
Instead of fixating on the litany of problems that admittedly lay within New Labour (the neglect of labour members opinions in favour of the vested interests of those in the deregulated city, the flattery of Washington’s Neo-cons and most catastrophically the oligarchic way that Blair sidestepped the cabinet) and to avoid sounding like a senile geriatric berating an old foe at a louder volume because he thinks hasn’t been heard,surely it is more profitable to focus on the reincarnation of the centre-left in the current leadership campaign. Acting as though what is evidently a stab at atonement (however awkwardly undertaken) from Blair is a ‘move both cynical and provocative’ is quiet frankly churlish. The action can be applauded without surrendering ones admonishment of his past conduct."
His weeks drew on, months drew on, his life drew on, but not in any profound sketches or rococo splendour, no, they instead were the strokes accumulated on the pavement of the chalk artist. Playing with perspective, sure, eliciting a giggle or smile of recognition from a passer-by and habitually magnetizing a 50p piece to a hat, but never did these carefully weighed chunks of time halt someone in their tracks or tempt them to revaluate their own life. Well, he’d think, ‘tolerance of drudgery is simply further evidence of my increasing maturity. Look at how the prospect of a phone rant with the electricity provider constitutes an event in my parent’s weekly calendar!’ He’d watch the thinly veiled elation that the news of this approaching chance to bellow, condescend to and correct a faceless drone in a call-centre in Bengal provided for his mother with bemusement; but also with a wistful understanding that further growing-up would one day instil the same sensation in him. After all, the wisdom of the eleven year-old proudly cowering behind a barricade against the fairer sex, passing the time in the company of the Beano, now seemed just as mystifying. Indeed as he snoozed past 9 o clock on the 25th of December that year, happily rolling his back to face away from the intrusive dawn rays, he could feel his younger self standing aghast at the door, foot tapping in impatient disapproval.
The grand life-plan was failing to materialize from amongst the routines, with every fresh pay packet enshrining what his parents had repeatedly assured him. That platitude, ‘lifes not all fun, you know’ so ubiquitous during childhood that he had become averse to its implications, now hung heavy over every day. It mocked him in his yawning reflection as he rode the bus to work and emanated from the white spaces of the note that the senior safety advisor had fastened next to the rota, which read:
“NOT SHUTTING FIRE DOORS MAY SEEM TRIVIAL TO YOU, BUT IN AN EMERGENCY IS THE DIFFERENCE BETWEEN LIFE AND DEATH. REMAIN VIGILENT AT ALL TIMES THANKS, SIMON”
Then as he tried to exploit one of the few privileges he felt he was owed, of finding shapes amongst the clouds on the bus home, that same message smirked at his inability to determine the whale that the couple in front of him laughingly identified from a white blob.
Nonetheless he maintained an understanding that he had been given a weekly allowance of ‘moments’, which would enter his account conveniently at its point of exasperation, the zenith of tedium, and then just as quickly evaporate. This week it involved drowsily walking out into the garden behind his house, which oversaw the town built up in the valley, in the early hours of the morning for a smoke. From this point he felt consumed by the vapour in the air, and beneath his feet sensed the ground becoming dewy in preparation of the mornings activity. As the ash eat the length of the cigarette and the smoke spiralled around him, he came to think of it as a fuse that would detonate the day’s regularity. So he looked down across the valleys suburban streets, arranged in orderly formation like a rather harmless militaries parade, with cars in garages awaiting ignition and leaves creeping across immaculate lawns in the breeze. Watching, he then began to distinguish the steady advance of one vehicle along the lifeless avenue. With the ash nearing the butt he realised it was a milkman on his rounds, placing a bottle upon each doorstep with a nocturnal solemnity. The man didn’t take another puff on his cigarette, he wanted the moment to remain so, and with the cigarette symbolising what it did he could feel the heat of the impending discharge of boredom. So he watched and waited. Observing this spectre haunt the empty streets, glazed in artificial light, he was in rapture that he’d never consciously connected this poltergeists movement to the rows of glistening fresh bottles aligned each morning on the doorsteps he passed. Then with a tangible lurch, as though winded, he lost that feeling of elevation and, beginning to shudder, stubbed the cinders out beneath his heel and walked back shivering into the house.